Twitter Releases Game Changer With #Music

I love_twitter

Need another reason to love Twitter?

The social media giant known for the 140 character post just released details about their latest service. This one is going to be a benefit to musicians everywhere.

The new application allows users to to play and share songs from services such as ITunes, Rdio and Spotify.

The recording industry has seen hard times in recent years. For local and independent bands, the internet has held the potential to connect with audiences that might otherwise be out of reach. A dedicated and smart social marketing plan has the potential to take a hard-working and gifted band to the next level at a faster pace than ever before.

But Twitter is now offering a FREE service that will enhance smart social marketing efforts.  Those quick on the draw will swiftly come up with creative ways to bring their music to the masses.

In a recent press release, Twitter states the app “uses Twitter activity, including Tweets and engagement, to detect and surface the most popular tracks and emerging artists. It also brings artists’ music-related Twitter activity front and center: go to their profiles to see which music artists they follow and listen to songs by those artists. And, of course, you can tweet songs right from the app”.

This is a game-changer and you can be sure New Driven will be exploiting it for the benefit of all New Driven bands.


The new service is called #Music and is available now for Iphone users in the U.S., Canada, the U.K., Ireland, Australia and New Zealand.  Although Android users will have to wait a bit for the app, you can use the web version now.

How creative can you be with this new service? Let us know what you come up with!


Twitter 101 – The Video You’ve Been Waiting For

Because Twitter is vital to any band’s successful marketing campaign and because I often receive email from bands seeking airplay who aren’t utilizing Twitter, I thought I’d create a simple little video to help you get over the hump in the Twitter Learning Curve.

When executed properly, a social media marketing plan that has prominent Twitter positioning will add plenty of positive results for any band.

Make an effort to reach out to folks and get to know them. Twitter is the perfect platform because it combines the social aspect with an arena that is interested in business and what’s happening in the world.

Check out this basic, Twitter 101 video if you’re new to Twitter and then practice, practice, practice…just like you do with your music.