As a band, touring is vital to growing your brand, meeting new audiences and building your career. Touring overseas take that to a whole new dimension.
Canadian rock band, YUCA, were able to realize a dream by touring Japan in June of this year. They were met with audiences hungry for their music.
To say the tour was a success would be a huge understatement. The thing that actually illustrates just how successful the tour was is the fact that YUCA is heading back to Japan this October for an extended tour.
What’s it like playing before an audience that isn’t fluent in your native language, (and you’re not fluent in theirs)? Is dealing with airport security always a hassle? Does the band have any plans for a North American tour? Find out by clicking the image below and listening to the New Driven / YUCA interview: