Wine, Whiskey, Women and Song

This post has nothing to do with alcohol. Or women.

Rocking the night away

It has to do with the concept many musicians have about their career and what it will be like when they reach “stardom”. It has to do with self-sabotage and why so many bands who are talented and have amazing music will not get to the level they dream of.

I hear people who work in the music community complain all the time about bands who don’t follow through on what they say or don’t grab opportunities that are handed to them. The lack of professionalism among the majority of bands out there is appalling. That’s right. I said, THE MAJORITY.

This is not to say there aren’t some incredibly awesome and professional bands in today’s music community. Thank goodness for them because otherwise working in this industry would be impossible. But let it be stated, loud and clear: being a professional band comprises far more than practicing, writing great songs and putting on a killer live show.

am I famous yet

The real work happens behind the scenes. If you are a musician with professional aspirations then do yourself a favor and begin reading up on entrepreneurship because that is exactly what you are – an entrepreneur.

I’ve heard lots of complaints over the years from other professionals in the music industry. Here’s mine. You say you want to make it big YET, when you are contacted for airplay or interview you, (or, sometimes, your representative) never respond. How do you think you will ever “be heard” without putting yourself out there? You know why you aren’t getting heard?  You’re busy writing your own epitaph.

For those bands who have publicists and managers and other “handlers”, you must make sure they are truly representing your best interests. About half of the people who never respond to my requests for an interview or air play are management-types. Many bands have no idea they aren’t being properly represented. But you should. It’s your job to know. It’s your career.

Take every opportunity to be seen and heard and don’t judge the audience size. A blogger with only a few readers might be exactly the place you are discovered by a big promoter. Be smart. Be everywhere you can. And answer your damn email.



The Low-Down, The 411 – All Things NEW DRIVEN

Not So Innocent

I’m not gonna lie.

I’m tired.  We’ve been going about 12 hours a day, full-force with NEW DRIVEN this summer. I’m pale as a ghost because I haven’t been out in the sun at all.  But that doesn’t matter. I don’t believe in sun tans. I believe in music. I believe in the gods of rock n roll.

Here is the account of all things NEW DRIVEN as of 12 August 2013:

  • NEW DRIVEN CRUISIN and NEW DRIVEN TORQUED are now heard on radio stations across the globe. The listening audience is insane and growing daily. I’m boggled by how many people are tuning in and rocking out.
  • I am now creating programming specifically for WROM RADIO in Detroit. I create five 1-hour blocks each week, using only NEW DRIVEN artists. The NEW DRIVEN ROCK BLOCK’s are heard throughout the week giving NEW DRIVEN artists much more exposure. Did You Know – WROM Radio gets about 500,000 unique listeners PER DAY?
  • Speaking of WROM RADIO – we are now in pre-production for an hourly weekly interview show on the station. I’ll be interviewing noted celebrities from the music industry as well as stellar independent bands. Look for a Fall 2013 launch.
  • I’m in no way an over-achiever, which is why we’re also launching a 2-hour weekly live talk-show on Gashouse Radio on Sunday, October 6th 6pm eastern time.  My pal, Ryan, (front man for Kalance Theory and owner of, will be my co-host. Look for general insanity, exceptional call-in interviews and killer music.  Anything less would be main stream.
  • What? You expected more! There’s only so many hours in the day!!!

Are you a NEW DRIVEN band? Then rejoice in what you’ve just read cuz you’re the reason for the season here at NEW DRIVEN. We do this to get the music OUT THERE. I don’t believe any radio show/promotion company offers the visibility we are working for and DELIVERING.

Are you a fan of independent rock? We believe people have a right to hear indie bands. We don’t think you should have to work hard to find great music. We’re plugged in to the pulse of the independent community so all you have to do is listen and enjoy, (and buy a song or two from time-to-time).

Peace, Luv and Indie Rock!

Who Is Jack Mustard?

Mystery surrounds this talented Texan, but two things I know:

1) His music is awesome

2) He’s going places

With a 2014 AIM award nomination and a rapidly expanding fan base, Mustard is a band to keep your eye on.

This interview reveals a man with passion and sensitivity. He takes the stage with a boldness that is rare to find. The music has taken control. He is it’s portal.  Drink it in.

Experience Jack Mustard