Booking & Touring
Success Strategies & Secrets
On Tuesday I shared a touring pattern
with you that you can use to build your
home base of support, build your audience,
and develop solid media relationship in your
town and those towns nearby. The Prosperity
Touring Pattern also is designed to save
you money on travel expenses while you
begin to create a regional awareness.
Now I’d like to take the Prosperity Touring
Pattern to the next level. Using the Prosperity
Touring Pattern as your template, the Expansion
Touring Pattern helps you build out from
your home base and truly become a regional
act. But, the beauty of this template is that
you may select other markets further outside
your home base and create other solid bases
I used this method with my artists as we developed
solid bases and various parts of the country
where they had interest from some fans. So we
had something happening in the Northeast,
the Midwest, the Northwest and Central West coast.
In each area we used this base of support to start
another center-out expansion. As we moved out from
the center, we built another solid base regionally.
Touring Pattern # 2: Expansion Touring Pattern
1. Use the Prosperity Touring Pattern as a Template
The beauty of this touring pattern is that you can use
it anywhere in the world that you want to build
a solid base or support. Focus on your various
choice markets. Then apply the concentric oval pattern.
Now you can see all the likely spots to include in
your ever-widening expansion.
2. Expand Outward
Once you’ve built a solid base in any market, widen your
pattern to increase the radius by 50, 100, 200 miles. The
wider you go within the radius, the more markets you’ll
include, yet the pattern still offers the same benefits
as does the Prosperity Touring Pattern. You are still
overlapping media, engaging fans so they can continue to
follow you or tell their friends in nearby towns and your
travel expenses still remain low, although you may
find it necessary to have housing expenses now and then.
The other benefit that comes into play now though, is
there is less wear and tear on you as your travel time
is shorter between gigs since your touring pattern is
3. Build Out by County, by State, by Region, by Country
And as your Expansion Touring Pattern continues to grow
and overlap, you begin to see something similar to raindrops
in a pond. Each drop reaches the edge of the next drop.
Audiences begin to overlap as you build new fans, media
begins to overlap as you reach new markets and the
awareness of your act begins to take solid roots to help
make bookings much easier. As the buzz grows within
each concentrated area, your leverage with bookers,
businesses, colleges and organizations increases.
I hope you begin to use this Touring Pattern
of Expansion to create tight pockets of fans
in multiple markets. By building a regional
loyal fan base, you have more options for
gigs in a tighter touring areas, you save money,
develop a regional reputation and begin
to get more gigs for higher fees. When the
media helps build the buzz and the fans keep
turning out, more bookers with be inclined
work with you.
Tomorrow I’ll share the 3rd Touring Pattern
which just may change the way you’ve been
booking gigs forever. It made a huge difference
in the way I booked my acts.
Check your touring plans now and see how
you can begin to put this Touring Pattern to
and Closes, Monday, October 7
at 8pm Eastern, 5pm Pacific