Guest post by: Jeri Goldstein of www.PerformingBiz.com
Booking & Touring
Success Strategies & Secrets
Let’s now use a recurring gig as a touring pattern.
You know, in advance, many events, (professional & personal),
festivals and concert series that occur on a regularly basis
each year. If you begin to create a touring pattern around
a recurring event, then you may plan tours to surround
those event every year.
Touring Pattern # 4: Recurring Event Touring Pattern
1. Creates an Anchor Date with Regularity
Many events happen yearly. Conferences, festivals,
concert series, personal events like family reunions,
First Night Celebrations, college Home Coming concerts,
and many more. Plan around these events to help
future gig booking momentum and regular returns
to a specific market at a specific time of year.
2. Surround the Anchor Date with Gigs
Find events you would like to be part of and use
them as your anchor to surround with other tour dates.
By returning each year, your fan base grows regionally
and you develop yet another major market for yourself
to launch your Prosperity Touring Pattern.
I hope you begin to use this Recurring Event
Touring Pattern to build regionally in
the areas where that event takes place.
In a few days I’ll share the 5th Touring Pattern.
Now make a list of some of the recurring events you know
you might like to attend or play during the next two years.
Place them on a calendar so you can see them and
allow them to spark your booking ideas.
Some of these recurring events take time to plan for
or develop relationships with programmers to be
considered for a gig. Now that you have your list,
you can dive right in, do some research, see what
it will take to mark this recurring event on your calendar
I know you have gigs you would like to play,
this Recurring Event Touring Pattern gets you going
and keeps you ahead of the crowd.
and Closes, Monday, October 7
at 8pm Eastern, 5pm Pacific