Why Fans Don’t Fall In Love With Bands Anymore

fans-love-band

Remember the days when a fan would discover a new band and fall head over heals in love with the music? I’m not talking about pre-teen girls swooning for the latest pre-packaged Disney incarnation.  I’m talking about a true LOVE for the music – purchasing the album, listening to it 900 times the first week, going to concerts, buying the t-shirt, telling your friends, all out love fest.

For some reason, that kind of dedication to a band is sadly, rare these days.

YUCA - Matt

In my recent conversation with Matt Borck, front man for Canadian stadium rockers, YUCA, we discuss what the problem might be.  Matt has a unique take on the solution, too!

LISTEN HERE

 

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