Remember the days when a fan would discover a new band and fall head over heals in love with the music? I’m not talking about pre-teen girls swooning for the latest pre-packaged Disney incarnation. I’m talking about a true LOVE for the music – purchasing the album, listening to it 900 times the first week, going to concerts, buying the t-shirt, telling your friends, all out love fest.
For some reason, that kind of dedication to a band is sadly, rare these days.
In my recent conversation with Matt Borck, front man for Canadian stadium rockers, YUCA, we discuss what the problem might be. Matt has a unique take on the solution, too!