Tap Into Recurring Gigs to Build Better Tours

Guest post by: Jeri Goldstein of www.PerformingBiz.com

Booking & Touring
Success Strategies & Secrets

 

Let’s now use a recurring gig as a touring pattern.
You know, in advance, many events, (professional & personal),
festivals and concert series that occur on a regularly basis
each year. If you begin to create a touring pattern around
a recurring event, then you may plan tours to surround
those event every year.

Touring Pattern # 4: Recurring Event Touring Pattern

1. Creates an Anchor Date with Regularity
Many events happen yearly. Conferences, festivals,
concert series, personal events like family reunions,
First Night Celebrations, college Home Coming concerts,
and many more. Plan around these events to help
future gig booking momentum and regular returns
to a specific market at a specific time of year.

2. Surround the Anchor Date with Gigs
Find events you would like to be part of and use
them as your anchor to surround with other tour dates.
By returning each year, your fan base grows regionally
and you develop yet another major market for yourself
to launch your Prosperity Touring Pattern.

I hope you begin to use this Recurring Event
Touring Pattern to build regionally in
the areas where that event takes place.

In a few days I’ll share the 5th Touring Pattern.

Now make a list of some of the recurring events you know
you might like to attend or play during the next two years.
Place them on a calendar so you can see them and
allow them to spark your booking ideas.
Some of these recurring events take time to plan for
or develop relationships with programmers to be
considered for a gig. Now that you have your list,
you can dive right in, do some research, see what
it will take to mark this recurring event on your calendar
as Confirmed.

I know you have gigs you would like to play,
this Recurring Event Touring Pattern gets you going
and keeps you ahead of the crowd.

Booking & Touring Success Strategies & Secrets: www.PerformingBiz.com/NewDriven

Registration is Now Open

and Closes, Monday, October 7

at 8pm Eastern, 5pm Pacific

Cheers,

Jeri Goldstein

More Gigs Closer to Home

Booking & Touring
Success Strategies & Secrets

Getting ready for fall tours, conferences,
and projects? There’s no better time to
get a few booking strategies under
your belt to increase future gig bookings.

During the next few days I’ll send you some
of my very best strategies to help turn your
booking woes into booking know-how by using
Touring Patterns. 

Touring Pattern # 1: Prosperity Pattern

Once you get this one down pat, you can
use it as a template every time and everywhere
you plan a tour.

This is a “center-out” pattern that
begins with a home base of support and
expands in concentric circles or ovals outward
to nearby towns.

Prosperity Pattern

This pattern provides you with a number
of benefits.

1. Build a loyal support base.
Whether you are just getting started
or have been at it for a while, having
a solid base of support to start from,
is key to building loyal fans.

2. Save on travel expenses. By touring
to towns within a radius of 20, 40, 50
or even 100 miles, you can return home
after the gig. Dollars normally spent on
travel expenses like hotel can be put to
use on other aspects of your career.

3. Build media relations in nearby towns.
Once you develop good relationships
with your home town media, you can
use them as a reference to media sources
the next town over. Often, media like
radio and TV will cover larger areas that
include towns within your oval pattern.

4. Create a template for other markets.
Use this pattern as a template when planning
tours in other other markets of support as
you expand out from your central location or
even in strategic markets some distance away.

5. An Audience Development Strategy
This Prosperity Touring pattern can
become your best audience development
strategy. Your local fans can easily encourage
their nearby friends and family to come
to a show in their town just 20 or so
miles away. It’s easy for fans to travel
to those nearby gigs to show their
support.

Begin right away using this Prosperity
Pattern to reduce your expenses,
build your audience and media support
and get more gigs locally.

Do this now:

Get a piece paper, tracing paper or
best yet a transparency sheet and draw
or print a series of concentric ovals.

Then overlay the sheet on a map with your
home town. Now you can see all the
nearby towns that fall within each oval.

When you begin to plan tour dates that
include those towns, you’ll be on your
way to creating a solid home base of
loyal fans, numerous gigs and better
income. I can’t wait to hear how you
have used your Prosperity Touring
Pattern.

I’ll share another Touring Pattern with
you tomorrow that will help take this
Prosperity Pattern to a whole other level.

Booking & Touring Success Strategies & Secrets

Registration is Now Open

and Closes, Monday, October 7

at 8pm Eastern, 5pm Pacific

Cheers,

Jeri Goldstein

jg@performingbiz.com